Thursday, April 28, 2016

Blog 21: An Emerging Company, Xiaomi

Xiaomi is a Chinese electronic company which was founded on April 6, 2010. It sells smart phones, electronic devices such as mi pad, mi TV, and mi purifier, and electronic accessories such as mi band, and mi power battery. It is a really successful company in China, even though it has been only 4 years since it was launched first. It became the largest smartphone vendor in China and is now the third largest smartphone maker in the world, according to IDC. In addition, according to BBC, just four years after it was founded, it has become the world’s most valuable technology start-up.

It already overtook smartphone markets in China, however, Xiaomi is just not ready to expand its business abroad. It wants customers in the U.S. and Europe. But, as a young company, it needs to set up more after sales support centers than expansion. Even though, Xiaomi has not started business in Europe and USA, they has been expanding their business in Asia. In addition, it recently launched in Brazil, and it was first time launching outside Asia. It has improved past four years, and it will go public, outside Asia, soon.

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