Virtual Migraine

      Here's the VR being used in ways I never even imagined.  Excedrin® Migraine using the VR for consumers to experience migraine symptoms. The VR does this by stimulating bright lights, darkness, and frequencies in patterns that mimick migraine pains. The marketing pitch is genius. It's a common notion for patients that suffer from migraine to not feel empathy from those around them because most people do not understand how severe the pain might feel. Here is another example of virtual reality changing the market landscape and connecting users with brands in ways never done before